On May 25, 2018, we updated Google’s EU User Consent Policy to coincide with the General Data Protection Regulation (GDPR) coming into force. This Policy outlines your responsibility for making disclosures to, and obtaining consent from, end users of your sites and apps in the European Economic Area (EEA) along with the UK. .
It has come to our attention that while the sites(s) or app(s) listed in the attached file seek(s) to obtain consent from users, your consent notice fails to meet the requirements of Google’s Policy, which reflects our understanding of GDPR compliance based on guidance from EU and/or UK Data Protection Authorities (DPAs). For example, the insufficiency of your consent notice may be due to a failure to clearly identify each party that may collect, receive or use end users’ personal data as a consequence of your use of a Google product. Our Policy help page includes more examples of common mistakes when implementing a consent mechanism.
Please check the site(s) or app(s) listed in the attached file and take action to ensure they comply with our Policy. We will re-review your site(s) or app(s) regularly, monitor your account and you will be contacted if Google has confirmed the issue has been fully resolved.
The EU User Consent Policy outlines your responsibility as a user of our ad technology to:
• Obtain EEA along with UK end users’ consent to:
○ the collection, sharing, and use of personal data for personalization of ads.
• Identify each party that may collect, receive or use end users’ personal data as a consequence of your use of a Google product.
• Provide end users with prominent and easily accessible information about those parties’ use of personal data
Find Out More
You can refer to our Policy help page for more information on complying with Google’s Policy. We also recommend that you consult with your legal department regarding your compliance with the GDPR and Google’s policies.
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The EU User Consent Policy Team